Justin has been an innovator in the cannabis industry for nearly two decades. His passion and comprehensive understanding of biology, chemistry, physics and robotics has allowed him to accelerate in the horticultural field and produce cannabis products of unprecedented quality. Using ethical growing practices as well as proprietary techniques, he prides himself in creating the best flavour and scent profiles that the plants have to offer.

Strategic and dedicated. Jeff was born and raised in Manitoba by two business-oriented parents who inspired his passion for entrepreneurship. Always pursuing new ideas and building commission-based opportunities as a youth, he started and sold his first successful business before he was 20 years old, developing a lifelong interest in investment opportunities.