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The Shoplift

The Shoplift is a new kind of shopping mall: a social shopping mall. A mall in the cloud, where the shoppers get to run all the stores.

  • Stage Prototype Ready
  • Industry Fashion
  • Location New York City, NY, USA
  • Currency USD
  • Founded January 2012
  • Employees 2
  • Website

Company Summary

The Shoplift is the first social shopping mall. A mall where you follow other shoppers whose taste you like, and let them choose the items you see. Our customers are FASHION SHOPPERS: shoppers browsing for clothing, accessories, and home goods. Retailers pay 5-25% commissions to websites referring fashion shoppers their way; we attract those shoppers with a compelling new experience, refer them to retailers' sites, and collect those fees.


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    Brandon Fail
    Founder & CEO

    Retail expert turned graphic designer / startup CEO. Earned high honors at Harvard in 2003, and a law degree from Yale in 2006. Started learning about retail in 2007, as an aide to Eddie Lampert, the hedge-fund billionaire who controls Sears and Kmart. Spent four years consulting in the Retail Practice at McKinsey. Drove strategy for big retailers; studied shopper behavior like an anthropologist. Designed and built The Shoplift in 2012.

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    Charlotte Morgan

    Responsible for marketing, team building, investor relations, and generally keeping the lights on. Brings a blend of general client management and business development knowledge, fundraising experience, and go-getter attitude to The Shoplift. Was previously a litigator for Debevoise & Plimpton LLP. Graduated with high honors from Duke University in 2005 and the USC Gould School of Law in 2008. Joined The Shoplift in spring 2013.


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    Stephane Levy

Previous Investors

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    Michael and Alexis Koss
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    Jonathan and Elizabeth Lewinsohn
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    John M. Fink & Charlotte F. Fink Charitable Trust