15+ years of experience in marketing, advertising and corporate consulting, spanning from product manager for Roche Diagnostics to International BTL manager on Alfa Rome account to CRM and database consultant for insurance and financial companies. With years of marketing experience and as a business owner, Massimo has combined his knowledge in the health industry with his analytical and strategic skills

16+ years as a physiotherapist specialising in elite sports working with organisations such as Perth Wildcats, WA State Football, WA State Rugby, WA State Netball, Gymnastics WA and collaborating with WAIS (WA Institute of Sports) in keeping the performances of national level elite athletes at their maximum.

10+years in the development of innovative systems, holds an undergraduate degree in Computer Science and Internet Computing and is the technical mind able to transform theoretical concepts, algorithms and scientific data into the complex online solutions