Disrupting $120Bn lingerie industry - leveraging proprietary data to deliver a world-leading online bra fit tool, superior bras (better sizes, engineering + materials) and a hyper-personalised shopping experience.

- >2,000 waitlist
- Hundreds of happy beta customers
- 70-80% gross margins

To launch with pre-sale campaign early 2021, platform shortly afterwards

Founders from McKinsey, Bain. Successful in former fashion + e-commerce startups