The Total Package
Beauty by subscription, based on every woman’s desire to look and feel beautiful and her desire to experiment with product and color trends.
Its attraction is simple. Her experience is easy & fun - delivered to her door – reducing guesswork and clutter of a cosmetic department. She receives exclusive products each month; the right product at the right time. Products / colors are based on her hair color, skin tone, etc. Each month is $25, saving at least 50% from retail. Target consumers are women ages 27-34. They are dollar savvy with adult buying habits and sophisticated tastes.