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The Total Package

Beauty by subscription, based on every woman’s desire to look and feel beautiful and her desire to experiment with product and color trends.

  • Stage Concept Only
  • Industry Fashion
  • Location Milwaukee, WI, USA
  • Currency USD

Company Summary

Its attraction is simple. Her experience is easy & fun - delivered to her door – reducing guesswork and clutter of a cosmetic department. She receives exclusive products each month; the right product at the right time. Products / colors are based on her hair color, skin tone, etc. Each month is $25, saving at least 50% from retail. Target consumers are women ages 27-34. They are dollar savvy with adult buying habits and sophisticated tastes.


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    Phylaine LaRae Nicholas
    CEO / Co-Founder

    A leader in the creation of beauty brands capitalizing on emerging fashion and consumer trends in positioning, design, voice, and strategy. Multichannel Marketing expertise in direct-to-consumer channel of distribution. Accomplished in all segments of trade distribution – retail, wholesale, direct sell, business to business, and manufacturing

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    Roseann Clifton
    Finance / Co-Founder

    Honesty and integrity prevail; not to mention the 36 years spent at Cosmetique gaining a full understanding of the continuity business model. In addition, her experience and expertise result in accounting and organizational efficiencies and optimize resource planning in all aspects of the day-to-day operations, ensuring the company’s path to success.

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    Rob McDonald
    Purchasing / Co-Founder

    Leveraging his 12 years at Cosmetique and his proven results in year on year cost savings, improvements in organization, supplier base and processes to build and capture mutually beneficial vendor partners. He is a hands-on manager with a proven track record of building and enhancing a company's communication processes through collaboration with vendor partners in the US, China, and beyond.