My business utilizes a multiple marketplace model. All inventories are centralized in one place and then sent out to all the marketplaces (Ebay, Amazon, Buy.com, Overstook.com, Sears and my website) at once. Once an item sells in one marketplace the quality of that item automatically adjusts across all the other marketplaces giving my products wider exposure. My Customers are individuals looking to save money on there athletic footwear.