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The Shoe Shop

The Shoe Shop is an online retail venture for female footwear. Its emphasis is on unique shoes that is well made at pocket friendly prices.

  • Stage Product In Development
  • Industry Fashion
  • Location Singapore General Hospital Outram Road Singapore
  • Currency USD
  • Website

Company Summary

The Shoe Shop is an online retail venture for female footwear that emphasizes on quality shoes that are unique and fashionable.It is targeted at women aged between 18 years old to 25 years old with high disposable income and are willing to invest in fashionable shoes that are well made. Prices will be kept within $20-$150 to ensure that they are affordable for our target market to purchase and allow our brand to remain competitive in the market.


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    Vilvian Toh

    Vilvian Toh is a creative individual who is currently the marketing director of La Novella Studio. She has brought the studio to fame after several implementation of successful viral marketing activities. She has also worked with Singapore International Foundation as an intern previously and has thus, gained valuable insight in marketing both online and offline.

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    Gui Jie Teo

    Teo Gui Jie is the current founder and photographer of La Novella. His previous job as an intern at IPPFA has also trained him well to make sharp decisions during his position as founder in La Novella. He is a creative thinker and is always able to lead La Novella out of difficult scenarios without hurting the company's reputation.