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The Shirt by Rochelle Behrens

We are an innovative women's fashion brand that uses our patented technology to create the perfect fitting button down for the modern woman.

  • Stage $500K in TTM Revenue
  • Industry Fashion
  • Location Washington, D.C., DC, USA
  • Currency USD
  • Founded November 2010
  • Employees 13
  • Website

Company Summary

We are on a mission: To design clothes that empower stylish women to look amazing and to feel confident in and out of the boardroom. We started with the button down, a product that never fits a woman's body properly. We patented our Dual Button TechnologyTM to eliminate the "gape" across a woman's bust. The Shirt was named Oprah's "Must Have Fashion Item" of 2011, and is distributed through Bloomingdale's, boutiques, and


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    Rochelle Behrens
    Founder & CEO

    After years of wearing ill-fitting button down shirts as a lobbyist in DC, Rochelle invented The Shirt. Her patented technology, designed into each Shirt, solves the problem of "Blouse Gape" that Rochelle and so many women experience. Rochelle was named to Inc. Magazine's "30 under 30" list in 2011 and is a graduate of UPenn. Rochelle is driven by her conviction that clothes can and should fit, and has built her company on that ideal.

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    Meredith Carter
    Creative Director

    Meredith drives the creative vision of The Shirt, and is inspired by the brand's ability to make women look and feel amazing. She brings extensive experience in the luxury goods and retail sectors, having worked for key industry players Marie Claire magazine, Fred Leighton, LaForce + Stevens, and J.Crew. Meredith draws on expertise gained from working on all sides of the business, including editorial, styling, marketing, PR (in-house / agency).

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    Sacha Litman
    Financial Advisor

    Sasha began his career in management consulting with McKinsey & Co. before founding Measuring Success, a data analytics provider for non-profit organizations. Sasha brings his extensive financial acumen to The Shirt. He graduated from Yale University summa cum laude and Phi Beta Kappa, received his MBA from the Kellogg School of Management, and earned an MPA from Harvard's Kennedy School of Government.

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    Parker Woltz
    Director of Business Development

    Parker spent three years as a management consultant in Deloitte's Strategy & Operations practice before joining the start-up world. In 2011 she joined innovative start-up Pencils of Promise, the fastest growing non-profit in the country, as Director of Strategy for its Nicaragua operations. Parker is a member of the Harvard Business School Class of 2013 and is the President of the HBS Women's Student Association.

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    Jamie Koff
    Director of Product Development

    Jamie brings 18 years of experience to The Shirt. She began her career in production at J. Crew before moving to Tommy Hilfiger, where she started multiple divisions within the company. Jamie continued to fill leadership positions for other notable brands such as DKNY Jeans, Sean John, and Polo Jeans Company. Her expertise in fabric sourcing and product development enables continued innovation for our brand.

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    Nicolas Begich III
    Acting CTO

    Founder and CEO of FarShore, a company that brings a breadth of technology expertise to emerging fashion tech companies. Begich and his vertically integrated team of software architects, lead designers and lead developers collaborate closely with management to design, build and maintain The Shirt’s web infrastructure.


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    Patricia E. Hong
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    Geoff Brown