Shelf
TheShelf is re-inventing and streamlining native advertising.
- Stage Product In Development
- Industry Marketing / Advertising
- Location San Francisco, CA, USA
- Currency USD
- Founded December 2011
- Employees 2
- Website theshelf.com
Company Summary
TheShelf is re-inventing native advertising, starting with the fashion vertical. Our technology discovers and accurately captures the unique style and influence-DNA of fashion bloggers, thus helping brands create relevant content marketing campaigns automatically. We are growing rapidly: we currently have 1900 bloggers on our platform (growing 50% MoM) and running pilots with 27 brands.
Team
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Atul Satyapal SinghCEO, Co-founder
Undergrad from IIT Kharagpur, PhD from Rice University: both in CS. Research scientist at NEC labs prior to Shelf.
1. At NEC, led the design and implementation of the first all optical data center network architecture. Results published at ACM HotNets’10, OFC’11, and USENIX NSDI’12.
2. During my PhD, I designed and implemented the first Byzantine-fault tolerant replication middleware for online e-commerce services. Published at USENIX NSDI’09 -
Lauren Elizabeth JungPresident, Co-founder
Undergrad in Fine Arts: Furman University, grad school from Portfolio Center, Atlanta.
1. Started a fabric/pattern design business www.laurenandjessijung.com. Fabric is distributed worldwide, and featured in 4 magazines.
2. Freelance web design for four other startup companies, as well as other small company sites. www.jung-graphicdesigner.com
3. Art director for Infragistics, a software component company. Managed a team of three. -
Mickey GoodmanAdvisor - Promotions Research
Prof. Goodman's fields of expertise include Promotion Marketing, Retail Channel Marketing and Pricing. Prof. Goodman is a recognized industry thought leader in the areas of Promotion Marketing and Retail Marketing. He founded and ran Marketing Drive Worldwide which was acquired by IPG. He has served on the board of BzzAgent, a social media company acquired by Tesco.
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Ashwin NavinAdvisor - Operations
Currently, CEO/Co-Founder at Flingo. He is also a founding partner at i/o ventures, an incubator program in San Francisco. Previously, he was Co-founder/President of BitTorrent, where he commercialized the technology, struck monetization and licensing relationships with advertising, media and hardware companies.
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Lisa HacknerInvestor / Advisor - Media and PR
As executive VP of creative affairs, she was responsible for the creation of new programming for Telepictures’ core first-run syndication business, as well as being charged with identifying ideas and talent for the digital space. Oversaw the launch of Telepictures’ latest first-run series, talk show Anderson.
Advisors
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Stephane Levy | Cooley, LLPLawyerUnconfirmed
Previous Investors
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Lisa HacknerUnconfirmedBrett BouttierUnconfirmedAngelPadUnconfirmed
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