We want to give everybody the opportunity to eat healthy, tasty food and make it accessible. We're already successfully building our brand, selling merch prior to launch including tee's, singlets, tea towels, aprons, onesies, bags etc...The truck is a platform for notoriety and growth. We want to be bigger than McDonalds. We want to retail our product on a global scale. Think El Paso, but good. Think Deus, meets McDonalds, meets Jamie Oliver.