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The Loadown

The Loadown is a real-time marketing optimization and management platform for your apps.

  • Stage Prototype Ready
  • Industry Marketing / Advertising
  • Location New York City, NY, USA
  • Currency USD
  • Founded 2013
  • Employees 8
  • Website

Company Summary

The Loadown’s SaaS-based marketing optimization and management platform allows marketers, developers and product managers to monitor their app’s performance in real-time and immediately change their marketing positioning (e.g. price changes, ad buys, version and keyword updates) to boost their app’s discoverability, rank and sales. Our initial vertical focus, mobile apps, will be expanded to include books and other products sold online.


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    David Renard was a co-founder of mediaIDEAS (a global publishing technology consultancy), Stare (a publishing and advertising agency) and Netcirculation (the largest nationwide distribution network for high-end boutique titles). Previously, he worked at Gartner Group, advising executives and board directors of Fortune 500 companies and spearheading a new European subsidiary that developed research-driven decision support software tools.

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    Andy Arluk was a partner at mediaIDEAS, a co-founder in a publisher focused graphics services outsourcing company, and a member of the Corporate Executive Team at BMG Music Publishing where he successfully led post Sony-BMG merger activities. Prior to that, Andy was at Microsoft, where he managed a variety of initiatives in the PowerPoint, Windows and Digital Media Divisions. Andy has an MBA from the Wharton School (Univ. of Pennsylvania)


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    Goodwin Proctor
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Previous Investors

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    Angel Investment