the Lab is a lotion bar. It's a place where young adults come to create their own anti-aging products by choosing ingredients off a menu.
the Lab is a customizable lotion brand that offers preventative, anti-aging products to young adults by leveraging the powerful effects of natural foods. It is the Pinkberry for lotions – the lotion base is the frozen yogurt and the anti-aging ingredients are the toppings. Through basic science education, “the Lab” aims to empower the consumer, providing them with the knowledge and tools needed to actively combat skin aging.