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The Friendex

The Friendex leverages a user's social networks to search, seek, and store trusted service provider recommendations.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded January 2011
  • Employees 2
  • Website

Company Summary

The Friendex allows users to search their friends' favorite service providers, ask for more recommendations, file away a friend's provider rave to consider for later, and keep favorites in one place. Leveraging the power of social networks, The Friendex drives service purchases by giving users trusted recommendations from people they know.


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    Paulette Light

    Paulette is an Wharton-educated entrepreneur who has been involved in four startups including a synagogue awarded one of the most innovative not-for-profits in North America for the past six years, Larchmont Charter Schools, the 4th and 5th highest performing charter schools in the LA school district, a moveable preschool and a domestic placement agency.

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    Julie Hermelin
    President - Marketing, Product, Strategy

    Julie is an award-winning producer and director with extensive experience in mom-based content. The webby-winning, “Jen and Barb Mom Life” which she co-created has over 100 million web streams to date and more than 52 million unique views in seasons 1 and 2. She is also a seed investor and advisor to The Mother Company, conceiving and directing their brand launch and moderated a local parents’ listserv.


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    Brian Pass
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    Fred Elkins