Jessica founded The Edge just 1 year after graduating from Princeton where she graduated from the Woodrow Wilson School of Public and International Affairs, and received the Suzanne Hoffman Senior Thesis and was named a "Woman with Wings," one of the top 25 most influential women on campus. Achieving a perfect score oh her SAT, she then went on to work for a year as a Director of a top SAT prep company in NY and grew one of her sites by 441%.

Alexa holds a BA and Masters in Finance from Princeton and has worked in Finance and Operations for a variety of successful start-ups, including DailyCandy, which sold to Comcast for $125 million.

Gala holds a BA from Harvard University and an MBA from Stanford GSB. She worked in Corporate Finance at JP Morgan in New York before taking on the role of COO at Endeavor, a non-profit organization whose mission is to promote economic and social development through the support of entrepreneurship in emerging markets. She also co-founded turas.com, a Latin American art vertical portal.