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The Butterfly Effect, where convenient shopping meets positive impact. Shop, share, and know your impact.

  • Stage Product In Development
  • Industry Retailing / Distribution
  • Location United States
  • Currency USD
  • Founded May 2012
  • Employees 5
  • Website

Company Summary

Imagine a shopping environment where every shopping option impacts the world in a positive way; that's The Butterfly Effect. We offer a conventional selection of everyday essentials in affordable price ranges and a highly-connected, environmentally and socially responsible experience. American consumers are motivated to shop with a more positive impact. We'll start by serving the early adopters, planning for online and offline expansion.


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    Ebba S Lucander
    Founder / Vision Director

    Ebba Lucander holds an Associate’s degree in Product Development /Merchandise Marketing from The Fashion Institute of Design and Merchandising. Ebba has 12 years of experience in diverse retail roles, including buying, merchandising, marketing, and management. Her keen eye for trends and ability to engage with, learn from, and inspire others will give The Butterfly Effect a culture of open communication and an edge toward innovation.

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    Keer E. Beavers
    Co-Founder / Mission Director

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    Scott M Taylor
    Communications Director

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    Brandon Palma
    Art Director


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    Joe Wallin at Davis Wright Tremaine LLP
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    Dan Nicholson at Nth Degree CPA