The Butterfly Effect
SimplyGoodShopping.com, where convenient shopping meets positive impact. Shop, share, and know your impact.
Imagine a shopping environment where every shopping option impacts the world in a positive way; that's The Butterfly Effect. We offer a conventional selection of everyday essentials in affordable price ranges and a highly-connected, environmentally and socially responsible experience. American consumers are motivated to shop with a more positive impact. We'll start by serving the early adopters, planning for online and offline expansion.