The Bike In My Life
The world's first video-based online bicycle-lifestyle magazine for women.
An online bicycle magazine for women, by women, about women: since it's invention the bicycle has been inextricably linked with the liberation of women. Currently bicycle products & services are dominated by men's sport cycling, leading to the suppression of the bicycle as an alternative to the private car for women. Yet women experience greater benefits to bicycle use than men, & when supported to use it become the main market and promoter.