The Benefactory has IP (funded with $5 million) from print publishing, and excuslive licenses with 15 nonprofit partners in animal protection, such as American Humane, providing a springboard for traffic and traction to a virtual community for animal loving kids. We'll engage, educate and inspire kids to become planetary caretakers. We acquire customers first from 109 million members of animal protection nonprofits; end users are 37 m kids 4-12