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THE AUTO 100 collects, filters, analyzes and ranks the most interesting and important news, data and trends in the automotive Industry.

  • Stage Prototype Ready
  • Industry Media and Entertainment
  • Location Santa Monica, CA, USA
  • Currency USD
  • Founded January 2012
  • Employees 5
  • Website

Company Summary

THE AUTO 100's patent-pending dynamic rankings provide industry insiders, analysts, enthusiasts and car buyers with a single destination for informative, actionable and entertaining analysis of companies, people, technologies and vehicles in the global car arena. The proprietary algorithms that power THE AUTO 100's rankings can also be applied to other revenue-rich verticals such as entertainment, travel, and personal electronics.


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    Russell Foltz-Smith
    VP Development

    Russell Foltz-Smith is a veteran of new media, online advertising ventures and search engines. His career involves a series of successes in the rapid development and explosive growth of innovative interactive experiences. He has held key leadership roles with Citysearch/IAC,, AlphaMediaGroup, Hachette Filipacci, PureVideo; and consulted with Yahoo!, SupplyFrame, eHarmony,, and American Greetings.

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    Sue Callaway
    Founder, CEO

    Sue Callaway has worked in the auto industry for 17 years, covering it for Fortune and CNN in the '90s before joining Ford to be first director of marketing for the luxury brands (Aston Martin, Volvo, Jaguar, Land Rover and Lincoln) and then General Manager of Jaguar Cars NA. For the last decade, Callaway has been a contributing editor to Fortune and CNN, consulted for OEMs, and launched Entree Media, a TV production company, and AUTO 100.

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    Bruce Burlington

    Bruce Burlington has an 18-year track record in financial, corporate and project management, including M&A, capital structuring and sourcing, and go-to-market strategies and positioning for technology companies. Recent clients include Echopixel Technologies, Humanety, Hermetyx, Sensitron, Inc., WCAHealthCorp, Multa Communications, Biothermics, Ulysses Telemedia Networks, and INLEX, Inc. (now Digital Research Associates NASDAQ: DRAI).

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    David Gray
    Creative Director

    Gray is an award-winning art director and creative director who has worked on and launched titles in the UK, China and the U.S. Titles include The Herald, The Independent, CityAM, Hong Kong Standard, Eastern Express, Gear magazine, BlackBook, Out magazine, The Advocate, Vanity Fair Italy, Discover, Mental Floss, Condé Nast Digital, and THE AUTO 100.

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    Sean Podvent
    Site Director

    Sean Podvent has a seven-year background in technical writing that has evolved into managing web- and technology-based creative content projects. His background includes technical writing and storyboarding for futures labs at Applied Minds, a Los Angeles-based think tank. In 2010, he founded iD Content Group, a creative content company focused on web-based multimedia content.

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    Angus Robertson
    General Manager

    Angus Robertson has extensive experience in developing and running media businesses, databases and news organizations. He was SVP of content at Knight-Ridder Financial, and EVP of News and Media, Bridge Information Systems. He owns a strategic media consultancy and oversees a professional blog highlighting the best financial and related research.


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    Jim Jensen, Perkins Coie

Previous Investors

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    TrueCar, Inc.