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The ASG Group

3 out of every 5 B2B sales people get lost on way to reaching their sales target, our product increases sales performance by between 5-33%.

  • Stage Prototype Ready
  • Industry Business Products
  • Location Pilates Dublin . ie, Dublin, Ireland
  • Currency EUR
  • Founded September 2009
  • Employees 3
  • Website

Company Summary

We are recognised by leading analyst firm ES Research Group USA ( Gartner of Sales Training) as a ‘leader in helping sales teams sell to professional buyers’. The company has achieved its leadership position based on research and publications, including The B2B Sales Revolution® & Quick Win B2B Sales. Our Products help B2B sales people to pin-point where they are struggling & to make the behavioural changes to improve sales performance.


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    John Simon O' Gorman

    John O’ Gorman is a Business to Business sales coach who works with sales teams and sales managers across Europe to pinpoint sales performance opportunities. He has worked in the UK, Germany, US, Canada, Ireland and South Africa selling high value B2B solutions.

    John is recognized as an expert on selling and modern buying by the likes of The Future Selling Institute. Holds a Bachelor of Commerce, Higher Diploma in Marketing and MBA .

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    Ray Gerard Collis
    Director of Research and Innovation

    Ray Collis heads the Group’s Buyer Research practice – recognized among the Top 5 worldwide in terms of overcoming the challenges in B2B selling to procurement, (ES Research). Ray is co-author of The B2B Sales Revolution™ and QuickWin B2B Sales. Ray has worked with the likes of BT Wholesale, 2PM Technologies, Norsk Hydro and Envision Marketing. Ray has developed; The Sales Engine®, The Sales Strategy Pitstop™ and SellerNAV™.


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    P Ryan & Co.

Previous Investors

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    None - shareholders are founders