AlarmQuote is a tailored alarm clock that sends motivational quotations in text messages on days & times you set specifically. AQ also counts down the days before your scheduled event. For example, a text message may arrive just before you wake-up with a quotation & notice of how many days remain before your event (marathon, wedding) or goal (lose 2 lbs, run 5 miles). Hence, the site addresses the smartphone boom, goal-setting, & human behavior.