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The Active Generation (TAG)

TAG is using activity tracking & class-based game dynamics to re-envision the U.S. Physical Education Program.

  • Stage Prototype Ready
  • Industry Education
  • Location Highland Mills, Woodbury, NY, USA
  • Currency USD
  • Founded November 2011
  • Employees 2
  • Website

Company Summary

Using existing tracking technologies and unique sports skill-development tools, TAG increases student awareness of their own activity and helps them set & achieve sports goals throughout the year. Based on interest and ability, students are paired into teams, work together to earn points, and level up along a sports track. Students earn points by participating in practice sessions & sports events, viewing TAG content, and completing workouts.


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    Jisha Shajan Jacob

    2011 Stanford graduate with a technology entrepreneurship & healthcare background.

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    Charmaine Leigh Tangonan

    2011 Stanford graduate with a background in sustainable design & community initiatives.