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The 86 Company

High quality spirits designed by bartenders for bartenders, specifically for the needs of the emerging craft cocktail movement.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location New York City, NY, USA
  • Currency USD
  • Founded August 2009
  • Employees 4
  • Website

Company Summary

Our products are created for mixing and formulated in partnership with highly respected artisanal distillers and recognized cocktail professionals. Our labels feature honest, useful information and a design tone of voice that mirrors the rock ‘n’ roll life style of a new breed of opinion former – The Career Bartender. This affinity will eventually trickle down to consumers in the know, making good drinks available to a broader audience.


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    Malte Barnekow

    Throughout his 8 year career with Absolut Vodka, Mr. Barnekow has held various positions throughout the Americas region including Regional Director for Latin America, Country Manager Canada and Marketing Director USA, managing a wide portfolio of producs. In all, Mr. Barnekow has managed 29 different countries with a high degree of variation in terms of language, culture and market maturity. Mr. Barnekow holds an MBA from INSEAD.

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    Kris Roth
    Dir. of Sales

    Mr. Roth comes to The 86 Co. from ADP TotalSource. Due to the complexity of the PEO arrangement, he has gained tremendous experience in Business to Business Sales at the C-Suite and Stakeholder level. As a Senior District Manager, he has consistently placed in the Top 10 among over 450 Sales Professionals in multiple National Sales categories for the past 7 years. Mr. Roth holds a B.A. in Political Science and Business Administration from UCLA.

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    Simon Ford

    After more than fifteen years in the spirits industry, running a wine shop, opening some of England’s most lauded cocktail bars, judging spirits in competition and writing bar guides for, Simon has become a respected voice in the spirits industry. He has received awards for Best International Brand Ambassador at the New Orleans Tales of the Cocktail 2007, Best US Brand Ambassador 2009 and was named an Industry Visionary in the UK.

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    Jason Kosmas
    Dir of Communication and PR

    With over 15 years behind the bar, Kosmas has been a major contributor to the rebirth of classic drinks and an innovator in the field of crafted cocktails. As co-founder of Employees Only (voted Best Bar in the world in 2011), Kosmas’ work has been widely publicized in major media (NY Times, NY Mag, The New Yorker, Elle, Maxim) and made over a dozen national TV appearances (Food Network, Fine Living, Fox News, Bravo).

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    Dushan Zaric
    Dir. of Innovation and Education

    Dushan Zaric is the cocktail mastermind behind world-famous New York bars Employees Only and Macao Trading Co. He is widely recognized as an industry leader and a pioneer in craft bartending. He has published two books and is the founder of Bar-Solution® a Restaurant and Bar Consulting company which offers numerous solutions in all aspects of restaurant and bar operation.


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    Kate Hardy, Nixon Peabody LLP, New York
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    Abe Safdie, New York

Previous Investors

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    Self-financed seed capital $105,000
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    Convertible debt from Friends & Family $952,000