Walc

Walc gives you directions based on what you see.

  • Stage Prototype Ready
  • Industry Mobile
  • Location New York, NY, US
  • Currency USD
  • Founded March 2014
  • Employees 5
  • Website walc.me

Company Summary

Walc is making the world walkable.

Instead of telling you to head north or south, Walc guides you with local businesses and landmarks. The app gives you directions based on what you see.

Users unlock rewards as they walk, provided by Walc partners and advertisers.

The company won McDonald's Innovation in Transportation Competition at SXSW 2015, BMW's Future of Mobility Challenge, and WeWork's Demo Day.

Walc holds patent-pending technology on both its routing algorithm and advertising platform. The name Walc is trademarked.

Business Model:

- Walc gives major brands and local businesses the opportunity to advertise to consumers at the optimal point of conversion -- when users are standing right in front of their stores. Walc turns foot traffic into sales.

- Walc licenses its technology to any walkable space, including sporting arenas, malls, theme parks, and airports.

Walc's journey begins nationwide with a 2015 Fall launch, unlocking cities across the US.

Team

  • Allison McGuire
    Founder & CEO

    Founded & created #3 Navigation App; #1 pedestrian navigation app; 100K downloads in 6 months with $0 marketing

    Patented inventor in pedestrian navigation tech

    Managed business development & corporate comms at a social good tech company; partnerships incl. Viacom, Diageo

    Created & advocated for groundbreaking national security & human rights legislation

    Featured by Financial Times, WeWork, ABC, NBC, Telemundo, Vanity Fair, New York Times, Inc

  • Andrew Delange
    Art Director

    - Animator on Cartoon Network’s Adult Swim
    - Designer for The Simpsons, Sarah Silverman
    - Founder, Poison Carousel Design

  • Rena Martinez
    People & Culture Lead

    - HR Generalist at Squarespace & Concentric
    - Oversaw Squarespace company growth from 50 to 150 employees

  • Christopher de Haan
    Lead Mobile Software Architect

    - Mapping SDK specialist
    - Co-Founder & CTO, Meowing Rooster

  • Peter E. Raymond
    CTO

    - Serial entrepreneur: most recent exit to Nissan
    - Founder & CEO, Human Condition: raised $5M stealth seed round; indoor location services & wearables; partners & investors: AIG, Javits, CitiField, Microsoft
    - Facilitated Microsoft's acquisition and spin out of select Nokia mobile assets
    - Expert in interfacing biometrics to health applications for consumer and industry
    - Designed real-time navigation tech for major luxury auto manufacturers

Advisors

  • Mackenzie C
    INTERIM CFO - CPA turned entrepreneur - VP, Technology & Venture Banking at Grandpoint Bank - Founder, wmbly
    Lisa Arie
    GROWTH STRATEGY - Founded two multi-million dollar ad companies - Donned “CEO whisperer” by Fast Company - Founder & CEO of Vista Caballo leadership institute
    Unconfirmed
    Andy Ellwood
    BUSINESS DEVELOPMENT - President of StockUp, a smarter shopping app - Headed business development for Gowalla and Waze - Consulted for BMW and HBO’s Silicon Valley
  • Jason Klein
    CORPORATE STRATEGY - Founder & CEO On Grid Ventures LLC - Former CEO of Times Mirror Magazine (sold for $475M) & Newspaper National LP - Chairman, Harvard Business School Alumni Angels of NY
    Unconfirmed
    Aaron Heinrich
    BRAND STRATEGY - Award-winning communication professional - Led launch of new products and services for T-Mobile, Amazon, FedEx and Microsoft - Co-Founder/President, Big Brand Theory
    Unconfirmed
    Jan D'Alessandro
    PARTNERSHIPS - Digital media expert - EVP of Business Development at Place - Headed BD in Entertainment, Sports, and Lifestyles at Yahoo!
    Unconfirmed

Previous Investors

  • Jason Klein
    RosePaul Ventures
    Unconfirmed
    Fueled Ventures
    Unconfirmed

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