The Shed - Rent It All

The Shed is the first complete rental solution for manufacturers who want to participate in the burgeoning rental economy and for the customers they serve.

  • Stage Product In Market
  • Industry Consumer Services
  • Location Sarasota, FL, USA
  • Currency USD
  • Founded March 2019
  • Employees 25
  • Incorporation Type LLC
  • Website

Company Summary

The $125+ billion product rental business is fragmented and wrought with antiquated systems. The Shed is the first complete rental solution with ecommerce, delivery and experiential storefronts across categories ranging from tools, sports, games, medical, party and moving. Rather than purchasing inventory for rental, The Shed’s “product as a service” model provides manufacturers with a turn-key solution to participate in the rental economy.


  • CMO/Co-Founder

    Karen created The Shed concept when the sharing/rental economy was just taking shape. Her career spans 25+ years of retail marketing, branding and PR experience with companies including GE, Staples, Home Depot, Dunkin' Brands, Avery Dennison and Pearle Vision, as well as creating several start-ups. Her hallmark is finding creative solutions to marketing opportunities that connect the dots and drive measurable business results.

  • Daniel J. Perrone

    Daniel is a successful entrepreneur with a reputation for leveraging technology to solve market opportunities. He has built and sold 4 businesses and worked in leadership roles in retail and tech companies. From his first start-up in the early 90s, he championed the importance of building disciplined processes while being nimble to seize opportunities. Daniel's vision and leadership resulted in Apple acquiring his digital mapping company in 2013.

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