Screen 20shot 202020 09 09 20at 201.24.27 20pm

The Shed - Rent It All

The Shed is a groundbreaking rental marketplace for manufacturers who want to participate in the burgeoning rental economy and for the customers they serve.

  • Stage Product In Market
  • Industry Consumer Services
  • Location Richmond, VA, USA
  • Currency USD
  • Founded March 2019
  • Employees 12
  • Incorporation Type LLC
  • Website

Company Summary

The $200+ billion product rental business is fragmented and wrought with antiquated systems. The Shed is an online Amazon-esque rental marketplace of consumer goods ranging from tools and recreation equipment to party and moving supplies. Rather than purchasing inventory for rental, The Shed’s “product as a service” model allows suppliers to retain ownership and glean continuous revenue and data throughout the product life cycle.


  • B062b344 121b 4a9f 877c fca5be6a9561

    Karen created The Shed concept when the sharing/rental economy was just taking shape. Her career spans 25+ years of retail marketing, branding and PR experience with companies including GE, Staples, Home Depot, Dunkin' Brands, Avery Dennison and Pearle Vision, as well as creating several start-ups. Her hallmark is finding creative solutions to marketing opportunities that connect the dots and drive measurable business results.

  • Default avatar
    Daniel J. Perrone

    Daniel is a successful entrepreneur with a reputation for leveraging technology to solve market opportunities. He has built and sold 4 businesses and worked in leadership roles in retail and tech companies. From his first start-up in the early 90s, he championed the importance of building disciplined processes while being nimble to seize opportunities. Daniel's vision and leadership resulted in Apple acquiring his digital mapping company in 2013.