The Reel

The Worlds Premiere Destination To Discover Celebrity, Designer Fashion and Trending Street Styles & a Marketing platform for Influencers, Retailers and Brands.

  • Stage Full Product Ready
  • Industry Fashion
  • Location Saratoga, CA, US
  • Currency USD
  • Founded August 2016
  • Employees 2
  • Incorporation Type LLC
  • Website thereel.co

Company Summary

The Worlds Premiere Online Destination To Discover Fashion Intuitively
While fashion-themed content is experiencing explosive growth, fashion discovery for consumers has become a big challenge for all stakeholders. Though most retailers have apps for their products, and platforms like Instagram promote fashion, discovery has become challenging. Fashion-savvy consumers do not find the app-hopping experience for discovering and buying immersive.

Team

  • Suresh Balachandran
    Founder

    Suresh Balachandran was part of the senior engineering management in the Wireless technology group at Apple for the last 8 years. Suresh comes highly experienced in designing and architecting software systems, building great user experiences, designing scalable backend & front end architectures, machine learning, identify areas that could use technology innovations, and building teams to create new tech to deliver this to market.

  • Femka Van Buuren
    Co Founder

    Femka Van Buuren is a Fashion Expert who has spent the better part of a decade in the Fashion industry designing for the top Fashion Houses in NY, Paris, and London

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