We are parents of 4 children and beach lovers. The joy of relaxing and playing with our four young children was always balanced against the frustration of lugging multiple bags, toys and gear out onto the sand and getting everything set up just right - only to have flimsy beach shovels and buckets break in the middle of playtime. Beach equipment is over a $4bn market, but no one represents high quality. Beachmate plans on taking over the beach.