The House of Egoli International (Pty) Ltd (HoE)

SA Culture to Fashion to Lifestyle international high fashion. A bridge between the 2nd/3rd economy producers and a global 1st economy consumer

  • Stage Prototype Ready
  • Industry Retailing / Distribution
  • Location Sandton, Gauteng, South Africa
  • Currency ZAR
  • Employees 3
  • Website http://Under construction

Company Summary

The HoE -Culture to Fashion to Lifestyle- is a start up to own and franchise up-market SA fashion lifestyle retail stores, offering authentic SA couture apparel, designer jewellery, accessories & indoor/outdoor décor fashion - based on 'boutique stores’ within a large store retail operations.
An umbrella store, modeled on Bloomingdales ground level high-end 'stores within a store’ and Fred Segal Santa Monica designer 'stores within a store’

Team

  • Ursula Johnson
    CEO & HoE Creative Direction

    Studied fashion design at the Leggarts School of Design and former owner of a modeling agency. Journalist with Rand Daily Mail, Editor of Femme Africa. Degree in Mass Communications from Howard University, Washington DC. 1987 started a Marketing Communications company, Network International (Pty) Ltd. Nine year term as a Non-Executive Director of Tiger Brands Limited, three years as a Director and Membership Chairman of the IWFSA.

  • Jillian Johnson
    Executive DirectorDécor Creative Direction Store décor – indoor & outdoor Designer store-within a –store ‘boutique-style’ specifications In-house & other Event Management Designer of the JilliJohnson Jewellery Range

    Music graduate from Clark Atlanta University, USA. Diploma in Public Relations and Marketing. Corporate experience with Sun International and the Sandton Convention Centre. Worked on major events -Versace for Africa Fashion Show, Miss SA Pageant, Bill Cosby in SA, Million Dollar Golf Challenge and the 2010 Soccer World Cup. Experience and understanding of both the South African and North American markets

  • Jo-Anne Johnson Twala
    Executive DirectorJewellery Creative Direction Accessories Brand Strategic Direction and Management Designer of the Nolulefe Creations Jewellery Range

    ‘Full Colors’ in Dramatic Arts, History of Costume and Music.
    Wits Drama degree specializing in Drama, Costume design, theatre and Playtex.
    Marketing Diploma from AAA
    Lead singer in ‘African Footprint’ and cast of the soapie ‘Backstage’.
    Extensive travel as field presenter for 'Africa Within' on the DSTV network.

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