The Editorialist LA is a new-to-market digital media venture that is aiming to own a very underserved local content market. Currently, there is no one local resource that does it alll; that covers all relevant, city-living topics in a way that is current and curated. That utilizes personal, relatable faces. That diversifies its revenue through commerce and live experiences. The Editorialist LA is an ambitious project to perfect local content.