Improper Goods (DBA The Bitter Housewife)
Bitterly Honest Beverages
- Stage Product In Market
- Industry Consumer Products
- Location Portland, Oregon, USA
- Currency USD
- Founded May 2012
- Employees 5
- Incorporation Type C-corp
- Website thebitterhousewife.com
Company Summary
Bitters & Soda is a zero alcohol, zero sugar, complex sparkling beverage. Made with whole botanicals and spices in our Portland, Oregon facility, Bitters & Soda is a clean label, bitterly honest beverage.
We are satisfying the growing demand for sophisticated non-alcoholic beverages thru direct to consumer and traditional distribution channels.
Team
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CEOAn experienced operations leader, he brings his execution experience from roles for EA Games, Sony, NBC, Disney and Fisher Price. Sold Tall Chair and RAFT Syrups.
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CEO, FounderHer creations have received national recognition for her flavors and style. SOFI, Good Food Awards, Product of The Year 2018 SFA.
Her award-winning creations include Portland Sangria, RAFT Syrups, and of course The Bitter Housewife. -
Jeff BaltusRegional Sales ManagerLed Top 5 National Brewery in highly competitive and intensive Pacific Northwest Region consisting of OR, WA, ID, MT, AK, and HI. Created and executed strategic annual business plans via 20 wholesaler partners to achieve company distribution, volume, and revenue goals. Recruited and coached 12 member sales team to drive growth and brand awareness via 2.4K existing and prospective monthly clients.
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Marketing
Beam Suntory: • Managed 70 highest grossing volume bars and restaurants in Portland - selling over 200 products, resulting in $1.5 million in gross sales for 2019. Grew total annual NSV by 10% in first full year (an increase of $75k) and increased business in new accounts by 40%.
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B2B Marketing CoordinatorManages online wholesale markets and analyzes trends and feedback to create novel solutions. A communicative and cooperative marketing representative with years of experience in customer satisfaction.
Advisors
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Sujit SrinivasUnconfirmed
Carrie BischkeUnconfirmed -
Emily Hruby HalpernUnconfirmed
Previous Investors
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James SchermerhornUnconfirmed
Ari SchindlerUnconfirmed
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