After witnessing a friend hesitantly give her cell phone number to a random man who approached them in line at a Steak and Shake near the WUSTL campus, Text Reject co-founders Andrew Hess and Philip I. Thomas knew that there had to be an easier way to handle unwanted suitors. They set out planning, and one week later launched TextReject.com with phone numbers active in five US cities. The site tells the stories of failure from the dating scene.