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Purpose Beverages

Makers of Tēvolution, a delicious and all-natural line of premium-priced, organic brewed teas made with a touch of purpose.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Washington, D.C., DC, USA
  • Currency USD
  • Founded August 2008
  • Employees 2
  • Website

Company Summary

Purpose Beverages' first brand, Tēvolution, is a delicious, organic, and all-natural line of premium-priced, bottled iced tea. Selling out at $2.49, every refreshing bottle of Tēvolution donates a full $0.25 to our non-profit partners, impacting US communities. Further, each bottle's unique code tells our customers (Adults 18-49, skewed to females and college educated) where and how their $0.25 made an impact, sharable via Facebook or Twitter.


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    Gerard Artavia
    President & Co-Founder

    Gerard Artavia is a beverage industry veteran with more than 10 years of marketing experience from Kraft Foods and Nestle USA. During that time, he has served as brand manager, category sales lead, and innovation manager, developing relationships throughout the industry. His roles have included new product development, Hispanic marketing, national and local retail sales development. Gerard earned his MBA from USC Marshall and a BA from UCLA.

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    Ian Simpson

    Ian Simpson brings more than a decade of experience in entrepreneurship and business strategy. In 2003, Ian founded Integrated Learning, Inc., a national private tutoring company. Recently, as a business consultant for IBM’s Global Business Services, Ian provided strategic support to publicly traded companies and the US Air Force. Ian earned his MBA from Georgetown and a BA from UCLA.


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    Stein Sperling
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    Wendroff and Assoc.

Previous Investors

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    In summer, 2011, Purpose Beverages raised $150,000 in seed capital through convertible debt.