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Terametric mines intelligence from social media and recommends the most optimal activities and ROI in real time for marketers.

  • Stage Product In Development
  • Industry Software
  • Location Cambridge, MA, USA
  • Currency USD
  • Founded December 2011
  • Employees 1
  • Website

Company Summary

Terametric develops solutions that apply deep analytic insight to measuring the impact and return on investment (ROI) for marketing activities. Terametric’s solutions provide actionable intelligence to help marketing executives determine which activities have the greatest impact and ROI on their organizations.


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    Wendy Troupe
    Founder & CEO

    Played strategic roles designing, developing and executing new technologies for six major subsidiaries, including Fidelity NetBenefits, Fidelity Retail Services and Her diverse talents as software architect, web marketer and usability designer, combined with her creative instincts, yielded patented, industry-leading solutions.
    Wendy is responsible for product design, architecture, UI and analytical development methodologies.

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    Jonathan Jesse

    An experienced manager of software development and developer of software systems for enterprise IT environments with a deep understanding of database internals. Jon is responsible for developing, validating, and evangelizing a product strategy for our product line. I am also accountable for operational aspects of the product team which included development, support, and services.

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    Chris Selland
    Chief Marketing Officer

    Experienced technology Go-To-Market leader, with deep domain expertise in the areas of online & traditional marketing, business development, strategic alliances, channel strategy, demand generation, international business and corporate development/M&A.
    Chris is responsible for customer development, online marketing, and go-to-market strategy.


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    Mark Macenka, Goodwin Proctor
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    Herb Alexander, Alexander Aaronson & Finning

Previous Investors

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    Allyn Woodward