Laura brings years of experience in commercialization for a number of titles within Australia’s largest media publisher (formerly Fairfax Media). Prior to working publisher-side, Laura was employed in London as an account director for advertising agency Havas Media. Laura brings extensive senior experience in client and agency business development, media planning and buying, sales and publisher brand commercialization.

Mat is a highly skilled CPA (formerly KPMG), having provided financial and advisory services to some of the biggest technology and media companies in the world, including technology giants Panasonic, CA Technologies and Technicolor. Mat is skilled at business building, productivity and processes, financial analysis and reporting.

Julia developed the Tell Me Baby concept after identifying the gap in the Australian market for independent and trusted baby product reviews from real parents. Julia brings her expertise in parenting and professional content production, as a senior TV editor for a major news network (Seven Network) for over 10 years. Julia has produced and edited some of the best performing news stories and was recognized by her peers as best in class.