Our company services, buys, and resales, cell phones, gaming systems, various mp3 players, ipods, ipads, laptops and other electronics. We fill a huge, growing, market segment of people who don't have insurance on their devices, don't or cant upgrade there devices but still want those conviences. over 90% of the Us population has a cell phone, and over 72% of the US plays video games. Thats a tremendous market with just a few key players in it.