TeamUp
TeamUp is a social network that enables users to be rewarded for their support and passion in sports, music and the arts.
- Stage Full Product Ready
- Industry Digital Marketing
- Location Tampere, Pirkanmaa, Finland
- Currency EUR
- Founded August 2012
- Employees 5
- Incorporation Type C-corp
- Website tmup.co
Company Summary
Sponsorship is the best way to affect people's emotions, as the positive image and values of the sponsorship target (e.g. a sports team) is associated with the sponsoring brand.
But current social networks (Facebook, Twitter, Instagram, ...) do not fit for sponsorships. So a lot of money is being burned in ineffective campaigns, where companies try to get followers from e.g. sports team's fans. You can easily evidence this by liking your favorite sports team's Facebook page. Did you learn anything about their sponsors? Most likely not. If you did learn, did you now start following the sponsor as well? Even less likely!
TeamUp changes this dramatically: our proven patent-pending mechanism drives fans to the sponsor. Typically 40-90% of the fans of e.g. a sports team have become a fan of a sponsor as well, after they have received a joint invitation to do so. This is revolutionary.
TeamUp is an ad-free community of inspiring people, their passionate fans, and supporting sponsors. It includes tools for sponsors to earn fans for their brand, and thus create a meaningful relationship with them.
Think about Facebook, but with 100% flipped business model. It's 100% free for all sports teams, athletes, musicians, etc. They can monetize their fan base by controlling which businesses can market to their fans, keeping 100% of the new revenue. Businesses can have either a free profile, or unlock all the sponsorship activation & fan engagement tools for a fixed fee of 499 eur / month (or 5,500 eur / year).
Team
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CEO and co-founder20+ successful years in creative sales and marketing. Successful entrepreneurship in US, owned and founded two companies. Led numerous fundraising campaigns. Motto: Be the Change you want to see in the World. Learning to play the saxophone.
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COO & Co-founderLeader and expert specialised in bringing ideas alive. 15+ years of extensive experience in concepting and service development. Previously Director of Innovations at TeliaSonera. Co-author of multiple pending patents. Would like to play bass as good as Flea.
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CTO & Co-owner15+ years in software development business. Previously Manager in Mobile Phones unit in Symbio. Experience on successful startups. Passionate developer of mobile and tablet apps. Owns numerous keyboards, including the legendary Minimoog.
Previous Investors
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Jarkko NiittylahtiUnconfirmed
Leena EskolaUnconfirmed
Seppo MartikainenUnconfirmed
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