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TBD Media

TBD Media develops gamified vertical social networks focused on well-loved product categories that can be monetized for very high dollars.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Newton, MA, USA
  • Currency USD
  • Founded June 2011
  • Employees 5
  • Website beerdog.com

Company Summary

TBD Media builds vertical social networks focused on product categories--Beerdog is the first. Users select a dog name and train their dog to record and discover the beers they like. Each time a user photos a beer Beerdog recognizes the brand and style and checks-in the dog, beer, and location, and begins a SM conversation. Points are earned based on frequency, loyalty, etc. and real prizes are awarded. Brands will pay $10+ per directed check-in.

Team

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    Kevin Bradshaw
    Founder, CEO

    Kevin develops world class digital games and the platforms they run on. He founded and was the CEO of IPlay, a pioneer in the mobile gaming industry, and ultimately sold it to Oberon Software. Since then, Kevin has operated companies like buzzd, Limewire, and Playphone. Kevin holds a PhD from Oxford and a BS from Herriot Watt University.

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    Eric Spitz
    Founder

    Eric has been creating and operating consumer ventures since 1997 when he founded Trakus, a pioneer in the field of digital sports information. After Trakus, he launched UFood Grill, a chain of healthy quick-serve restaurants. He also served as the CFO of the Narragansett Brewing Company and helped to found the re-marketing company, Gazelle. Eric holds an MBA from MITSloan and a BA from the University of Pennsylvania.

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    Devin Kelly
    Founder

    Devin has spent his career at the top levels of the consumer products world, primarily in the beer business. He held a variety of positions, including the VP of Global Brands at the world's largest beer company, InBev. In addition, he was the president of LaserPerformance, the world's largest consumer boat manufacturer. He currently owns the chain-less bicycle company, Dynamic Bicycles. Devin holds a BA from Washington University.

Previous Investors

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    Jack Griffin- former CEO, TIme Inc.; Len Lodish- Professor of Marketing, Wharton
    Unconfirmed
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    Dan Gregory- CEO, Team Enterprises; Ric Calvillo- CEO, Nanigans;
    Unconfirmed
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    Jeff Price- CEO & Publisher, The Sporting News; Stuart Brown- from Brown Foreman liquor family
    Unconfirmed