This business concept centers on the “DTC / on-demand” home & office delivery industry, and specifically healthy living products such as calorie-controlled mainstream and customized snacks, nutritional bars, cereals, shakes & mixes, and ready-to-drink (RTD) beverages. Gluten-free, non-GMO, Kosher-certified, organic, vegan, and paleo options, but also consumer segments such as diabetes-control, weight loss, pregnancy, kids products, and more.