Taxis are in trouble. They are losing competitiveness because they are fragmented across the US which led to scattered adoption of mobile taxi apps compared to Uber and Lyft that successfully proved a single nationwide network of drivers provides superior user experience. TaxiTapp is entering into the market at the perfect time after learning from the failed marketing and pricing strategies other major taxi applications have been using. To quickly level the playing field, TaxiTapp has removed the financial barrier for taxi companies to be competitive in the e-hail marketplace while leveraging their vast network of drivers as a lowest-cost marketing channel to users.