Tappstory is a smart retail tag that lets your products talk to your customers’ phones. A new platform for any business with a physical product to sell.

Tappstory provides the holy trinity of marketing – Customer Acquisition, Engagement and Retention. Right where interest is most engaged.

Tappstory uses Near Field Communication tech (like contactless payments). NFC use has grown12-fold since 2013 with £2.3bn being spent this way in 2014.