TadaBon aims to become a global destination for buying and selling small merchant gift vouchers. We mitigate the classic 'chicken and egg' growth challenge as follows:

- establish brand city by city

- start with a strong focus on the supplier side:
-- add value for the merchant by positioning as 'tool to sell from own web site'
-- get first 'reference brand' merchants in a city with (costly) direct sales + paid advertising, then lower cpa's