We produce toilet and laundry soap, detergent, shampoo, antiperspirant and more. The company is important because it caters to a wide demographic in a virtually untapped market in Africa with a potential of at least 70% of the population of 150 million Nigerians and millions of other potential users in neighboring African countries. Our products are designed for families so we have the potential to reach at least 200 million users in Africa.