SwyftBooks (originally called BookBridges) is a mobile app that was founded by two students Gerard Taylor & Ashley Neiderer in 2013. The aim: to tackle the issue of rising textbooks costs for students & parents. After an initial beta test & app launch that failed, the co-founders went back to the drawing board & released a re-designed & re-branded product in August of 2016 that generated its first revenue and reached three different countries.