Is the ‘Mastermind’ behind the algorithms of the analytics and ensures that our platform is scientifically solid. He has 35+ years experience in management consulting and R&D, and 25 years experience in the IT services industry. He has led several R&D innovations into productive commercial use during this time. He is an expert in Social Network Analysis, author of 2 books and numerous publications. Laurence holds a PhD from University of Sydney.

Cai Kjaer has the overall responsibility of making SWOOP a commercial success. 17 years management, consulting and IT services and a partner (co-founder) of Optimice since 2006. Cai has acted as a lead organisational change consultant and has led the introduction of leading USA change methodologies into Australia. He has been the driving force behind the development and implementation of all of Optimice's technology platforms and online products.