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Swoon Beauty, LLC

Swoon creates multitasking cosmetics tools & body care products that help the small beauty splurges of consumers last longer or work better.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Brooklyn, NY, USA
  • Currency USD
  • Founded November 2012
  • Employees 2
  • Website

Company Summary

Swoon is the marriage of form and function, art and technology. We create reasonably priced cosmetics tools and body care products for luxury-loving, value conscious consumers that deliver big bang for their buck in the form of curative and preventative benefits on top of cosmetic ones. Swoon’s initial namesake offering is a lip gloss applicator designed to retrieve and apply every drop of gloss from a lip gloss tube.


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    Keisha Wright

    Keisha is Stanford University graduate, brand strategist and marketing executive with over 10 years experience developing integrated marketing platforms for global consumer brands which increased awareness, engagement and sales. She has helped generate millions of dollars in revenue for Fortune 500 companies, and contributed to trade publications (NACDS) on the topic of teen trends. Keisha has worked for Macy’s, the NBA, Time Inc. and MTV.

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    Anthony Franklin
    COO & President

    Mr. Franklin is a Stanford grad with a BS in Mechanical Engineering and an MBA from U of H. He is an experienced M&A and Project Management professional with over 20 years experience in business growth and sustainability. Mr. Franklin has worked in the aerospace, automotive and oil & gas industries solving both technical and business related challenges to ensure continued growth and long-term profitability.


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    Meg Boulware

Previous Investors

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    Hasan Brown