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Swirlgear

Swirlgear is a specialty women's running apparel brand that celebrates the individual spirit of active, discerning & motivated women.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location United States
  • Currency USD
  • Founded January 2013
  • Employees 4
  • Website swirlgear.com

Company Summary

http://www.womensforum.com/run-in-style-with-swirlgear-fitness-apparel.html http://www.timeoutchicago.com/shopping-style/shopping/16125531/swirlgear-chicago-designer-spotlight http://www.dailycandy.com/chicago/article/143823/Chicago-Made-Swirlgear-Fitness http://www.mydailyfindchicago.com/2013/04/04/swirlgear-active-wear/

Team

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    Lacie Erin Whyte
    President

    A tough marathon with her uncle in 2006 led executive recruiter Lacie Whyte to a new career. As she struggled through 100% humidity after a too-fast start, Whyte tried to distract herself by checking out the other runners' apparel—and didn't like the boxy, cotton gear she saw. She finished the race and went home to Chicago to found Swirlgear, resolved to develop a women's running apparel brand that was both fashionable and functional.

Advisors

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    J Ryan Potts
    Lawyer
    Unconfirmed