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Swipety maximizes cardholder rewards by recommending the best card for every purchase and every swipe.

  • Stage Prototype Ready
  • Industry Financial Services
  • Location Boulder, CO, USA
  • Currency USD
  • Founded March 2012
  • Employees 3
  • Website

Company Summary

Rewards cards have become increasingly popular in recent years as a lucrative way to make cash back on everyday purchases. Unfortunately, reward programs have also become more complex and cardholders unknowingly leave hundreds to thousands of dollars in rewards on the table every year by making non-optimized transaction decisions. Swipety takes the guesswork out of the transaction decision giving the user the best card for purchase every time.


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    Jake Alexander Braly
    Founder & CEO

    Jake brings 12 years experience in entrepreneurial business, hi-tech marketing, and management, with a proven track record of results. He has deep experience in marketing and strategy working for industry bellwethers such as Microsoft,, and IBM and also on the founding team of 3 startups, 2 of which realized successful exits. Mr. Braly received his MBA from the University of Michigan in 2006 graduating with high distinction honors.

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    Niels Liebisch
    Cofounder & CTO

    Niels is a Ruby on Rails developer and Entrepreneur (github: nlib) with a special interest in cutting edge web technologies. He has over 10 years of experience in software engineering including multiple large projects for companies such as Samsung, Fujitsu, Ericsson, Infineon, and Lego Inc. Niels received a PhD from the University of Michigan in 2000 and previously earned a Masters of Engineering from the University of Hanover.

Previous Investors

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    Self Funded