1-2-Click Buy for consumers (Consumer sees image in feed -> Clicks on image -> Product page -> Clicks buy -> Done).
Consumers get validated for their purchases by their "Encouragers" = They buy more within the app to get more "Encouragers" to become an "Inspirer". Shops and brands get more sales. They can use, geotargeting, demograpics etc to get the right exposure for their product or service.
Swifty takes a percantage when a sale is made.