An online marketplace that brings people together around fitness classes and experiences.

  • Stage Product In Development
  • Industry Internet / Web Services
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded July 2013
  • Employees 3
  • Website sweatguru.com

Company Summary

SweatGuru is a marketplace that brings people together around fitness classes and experiences. By allowing anyone to organize, discover, book and share fitness classes online, SweatGuru takes the work out of working out. SweatGuru also helps small and medium-size fitness businesses get online and be more successful.


  • Jamie Walker
    CEO and Founder

    Jamie Walker is the CEO and founder of SweatGuru. She brings over 15 years of technology, marketing, and entrepreneurial experience to SweatGuru. Prior to SweatGuru, Jamie started Fit Approach, a popular boot camp and online community whose “Sweat Pink” motto has inspired more than 5,000 global members and 30,000 monthly visitors. She is also an NASM and Yoga Alliance certified instructor and an avid ultra marathoner.

  • Alyse Mason Brill
    CPO and Founder

    Alyse Mason-Brill is CPO and co-founder of SweatGuru. Her background in wellness, technology, and writing have led to her role leading product and operational strategy. Alyse and Jamie started Fit Approach, a popular boot camp, blog, and online health community. Prior to SweatGuru and Fit Approach, Alyse managed operations for HealthWorks, Kaiser Permanente’s workforce wellness offering. Alyse is a dancer-turned-yogi and design fetishist.

  • Jeremy Mason-Herr
    Lead Engineer

    Jeremy is the lead engineer for SweatGuru. Prior to SweatGuru, Jeremy architected and developed platforms to automate workflows for B2B marketing companies. He reduced product turnarounds from weeks to minutes and standardized and integrated information across hundreds of companies and millions of products. When he’s not coding, he is rock climbing, surfing, or cycling. He loves building things: bamboo bicycles, geodesic domes and 3D printers.


  • Greg Heibel, Orrick
    Ken Levinson, Steven Kornetsky & Associates, CPA

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