Lindsey's background has been in Marketing, Project Management and Event Marketing for companies such as Microsoft Corporation, Apple Computer and most recently with Integrated Project Group, Inc. where she is a co-owner. Since Lindsey has been building, marketing and selling small websites as a hobby. She founded Swayable in spring 2010.

Will Hartmann is an experienced technology entrepreneur, consultant, and advisor to startups, having been playing with computers since he was 9 years old. Serving most recently as COO & Co-Founder of HomeSavvi, Will was COO of HyBlue as well as a co-founder of Boston-based Breakaway Solutions, an information technology consulting firm that went public on NASDAQ in 1999. In addition to working for Dell Computer, he has extensive international work