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As the first consumer product advocacy platform, Swaag is a community where users express & share their interests for the brands they love.

  • Stage Prototype Ready
  • Industry Mobile
  • Location New York City, NY, USA
  • Currency USD
  • Founded July 2011
  • Employees 3
  • Website

Company Summary

Swaag is a lifestyle community where users express and share their interests for the brands they love. With photos being the fastest growing way we consume media today, swaag brings photos to life by adding tags of brand and product information to them. Swaag has the simplest, fastest and funnest way to tag photos. Swaag is a free app on iOS devices and is targeting fashion as an entry point.


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    Alex Burgel
    Co-Founder, CTO

    • Led engineering at DailyCandy
    (7th EE)
    • Built DailyCandy’s e-mail
    delivery and content mgmt
    • Scaled platform to +2.5M users
    • Key contributor to Comcast
    exit ($125M)
    • B.S. in History, Carnegie Mellon
    • Loves puzzles

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    Mark Bufalini
    Co-Founder, Acquisition

    • Acquisition expert for
    consumer facing brands
    scaling to millions of users
    • Led User Acquisition for
    LearnVest (raised +$25M)
    • Led Acquisition, Marketing
    and Analytics for DailyCandy
    • Grew subscribers 300% to
    +2.5M users
    • BA in Marketing, Kent State
    • Avid sneaker collector

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    Peter Chun
    Co-Founder, CEO

    • Track record building and
    scaling high performing teams
    • Founding mgmt. team at Clickable (raised +$32M)
    • Responsible for +75% of company revenues.
    • Managing Director at LinkShare ($425M exit.)
    • BBA in Marketing, GWU
    • Loves food and sneaker
    collector since 95’


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    Gunderson Dettmer
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    Traphagen Financial Group

Previous Investors

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    Founders ($50K)